Why Managed DNS with DNS Failover?

A robust DNS Service is critical to the success of every online business. As enterprises increasingly depend on the Internet to generate revenues and cost savings, the importance of their DNS infrastructure and its potential as a single point of failure also increases.
DNS is the essential fabric that holds the internet together. Web servers, email
servers, FTP servers, media servers and other public IP networks all exist and are
accessible using DNS. Every day millions of people around the world
visit these servers by typing in the domain names. And each time they do, a critical
and time-sensitive process begins behind the scenes.
If DNS did not exist, the web would not be as advanced as it is today. Simply
put, DNS is the essential first link in an entire chain of internet connectivity.
It is because of this that companies should consider DNS more important even than
their web sites, yet many don't. Most companies will spend considerable resources on multiple webservers, databases, redundancy and clustering, but sit
back satisfied with two low-end DNS servers hosted by their ISP on the same subnet.
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